Why Research Is So Key To The New Online Businessperson Before Beginning A New Online Business.
Recently I found myself sitting in a lecture theatre with a crowd of much younger students, I am doing a course on web development as I have been contemplating a new career designing webpages, and the lecturer started trying to ascertain our relative ages. The purpose of this exercise was to ascertain how many in the audience had known a time before the arrival of the web. You see she, the lecturer, was making the point that the way we all do research has altered a lot since the inception of the internet period.
Time was that when you needed to research certain career opportunities like launching a new company you would need to conduct extensive market research, maybe a lot of surveys of your prospective user base all of which would take lots of time. But by using a few of the many tools available on the internet this can now be done instantly or at least a lot more quickly. You can find out if your new career ideas have any mileage in hours rather than weeks or even months.
The most common way of doing this is by using a keyword analysis tool. There are a wide variety available to you many are free and others pretty expensive. The type of tool you eventually choose to use depends on what type of company you have in mind and how much time and money you can spend on this enterprise. There are also many ventures already on the internet who will do all this work for you and give you a very itemised report regarding your potential targeted market. To begin this process you need to think about the type of words and phrases your prospective users will use to find you online, then input these into your chosen keyword tool. Doubtlessly the one that many people know of and use first is the Google AdWords keyword tool, you can find it here (https://adwords.google.co.uk/select/KeywordToolExternal). Although it is mainly aimed at those who are contemplating a Google AdWords campaign it is simple to use and the results you get are easy to follow. If you would prefer to use a software program for your keyword analysis WEB CEO www.webceo.com has both a free and paid for version that is also quite simple to get the hang of and they also have training available.
So what though do these tools tell you about the strength of your potential new career idea? Well let’s say you want to sell a certain product online you put a keyword or phrase into the tool and see how many searches per month are currently being made. If not many people are looking for your product then you know that it’s not likely to sell in large quantities. Another thing you can check for is the amount of competition you are likely to up against. This too is very crucial when contemplating your potential career opportunities as you may have a superb product that a lot of people are searching for but are entering a market that is already saturated. Working this out is called the keyword effectiveness index or KEI and this is a formula invented by search engine specialist Sumantra Roy and a lot of keyword tools now employ this method to produce results for you.
So as you can see by making use of the many internet tools available you can easily and quickly see whether any potential internet career ideas you have are worth pursuing, but remember this is just the start your possibility of success will still come down to your ability to co-ordinate all the elements of an internet company.
Posted: March 11th, 2010 under Jobs and Careers.
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